When life gives you lemons…
Our Story
The creative industry is in crisis. Doing more with less has become the norm, with the best talent leaving traditional agencies to work independently or join tech companies.
We saw an opportunity to do things differently. Make Lemonade emerged from a desire to work with businesses passionate about their brands and building long-term success—creating ideas that matter, making people feel, not just making people do.
We deliver bespoke solutions through cherry-picked teams of experienced experts, focused on high-level strategy and concepts. No generic solutions sold to cover overhead costs. Just world-class talent at freelance rates, assembled specifically for your project.
Our Core Values
Our approach is built on three core principles that set us apart from traditional agencies
Unbeatable Value, Exceptional Expertise
Experienced, expert talent at freelance rates on a single invoice. No markups, no overheads—just problem-solving collaborators who deliver results.
Like an Agency… But Better, Faster and Cheaper
An eclectic collection of creative marketing talent working together to help small brands drive their business forward through proven expertise.
Partnership Approach
This isn’t an agency/supplier relationship. We work as true partners, requiring collaboration, communication, and shared access to insights for the best outcomes.
Our Talent Network
We work with an carefully curated network of marketing professionals
Strategy That Sells
Strategic thinking that drives measurable business growth and competitive advantage.
Brand Strategists
Campaign Planners
Digital Strategists
Marketing Researchers
Creative That Converts
Human-centered creativity that captures attention and drives action across all channels.
Art Directors
Graphic Designers
Copywriters
Video Editors
Innovation That Works
Cutting-edge solutions and specialized expertise for modern marketing challenges.
Social media experts
Event planners
AI innovators
Digital specialists
Message from Make Lemonade Founder
Founder
Maria Sze
I help brands tell stories people remember—and turn big ideas into experiences that change behaviour and drive growth.
I’ve spent my career working with global agencies and luxury travel brands, creating campaigns that make people feel, share, and stay loyal. My passion is uncovering human insights and shaping them into strategies that actually work in the real world.
I’ll admit—I was once a cynic about AI. But after seeing its power to unlock creativity and accelerate strategy, I’ve become a cheerleader for its potential. Now, I help brands navigate this shift: blending classic brand-building with future-focused tools.
Think of me as a brand director who never loses sight of human behaviour—while keeping a curious eye on the robots reshaping our industry.
